Paul Cole Unveils FREE Live Streaming For Events At Land Of Legends Raceway In 2021

Story By: LAND OF LEGENDS RACEWAY – CANANDAIGUA, NY – Before a lap has even been turned to start the 58th season of racing in Canandaigua, a huge win has been secured for “all three legs of the stool” that support Land of Legends Raceway.

Promoter Paul Cole is excited to announce yet another giant step in LOLR’s commitment to bring dirt racing forward in 2021. There will be a shift in the track’s live streaming model to a FREE viewing model that will bring our product, our racers and our advertisers to a much larger audience.

The benefits for fans, racers and advertisers will be great:

FANS: Now fans will be able to watch the gladiators of the Super DIRTcar Series for FREE each and every Saturday night throughout the Summer as new legends are written into the records books which already include the likes of Hoag, Cagle, McCreadie, Johnson, Sheppard and 2020 track champion Larry Wight. Not only will the coverage be FREE of charge- fans will be able to stream from the grandstands, the pits or at home using newly added Roku and Amazon Fire apps for easy streaming access.

RACERS: Racers now have a great opportunity to showcase their sponsors in ways they have never been able to before. Impressions are everything in the marketing game- more eyeballs on our racing product equal more impressions for your advertisers which equal more sales for that business! Land of Legends Raceway drivers and teams have Land of Legends TV that they can carry as a huge bargaining chip when sitting down to pitch their proposal to potential sponsors.

ADVERTISERS: It’s all about impressions!! Motorsports advertisers at Land of Legends Raceway get to swing for the marketing fences as their message is not limited to just those attending the races in person. These advertisers will not be looking at impressions in the thousands on Land of Legends TV. With a live, worldwide audience viewing your name and product FREE of charge on our streaming video platform, we are talking season-long impressions in the millions.

Land of Legends TV will seek sponsorship for each broadcast event in 2021 which will allow fans all over the world to tune in completely FREE of charge- just by having a registered account on www.landoflegendstv.com.

A handful of sponsorships have already been sold in preparation of this shift in live streaming and sponsorships for the remaining nights on the 2021 are going fast. Don’t miss out on this massive opportunity to advertise your product and message to thousands of viewers in our worldwide audience. Contact Tana Robinson for all live stream sponsorship and video board advertising opportunities by calling (716) 799-5669.

“Times are changing and now is the time for the Land of Legends to raise our game entering the 2021 season,” noted LOLR promoter Paul Cole.

“Land of Legends Raceway have some of dirt’s biggest stars, brightest up-and-coming stars of the future and loyal advertisers putting on an amazing show here every Saturday night. It’s time for the whole world to hear and see what all the buzz is about in the Finger Lakes and moving to a sponsored, FREE model of broadcasting will put our racers and advertisers on a grand stage.”
LOLR’s new free streaming model will debut on Saturday April 24 with the running of a 358 Modified Special, Cabin Fever 40 for the DIRTcar-sanctioned Sportsman Modifieds, CRSA-sanctioned 305 Sprint Cars, Street Stocks and Hobby Stocks. A model that Cole says he hopes will introduce dirt racing in New York to more fans, while having the opportunity to create new fans at the same time.

“It’s difficult to introduce new fans to our sport without them seeing the action and excitement first. We think this model will bring in a whole new generation of future dirt modified fans to the track over the course of the season because it will cost them nothing but a few hours of their time to “try us out.”