Sawblade.com Named Presenting Sponsor Of American Sprint Car Series National Tour
Story By: BRYAN HULBERT / ASCS – TULSA, OK – A longtime supporter of Sprint Car racing around the Gulf South area, Texas based Sawblade.com has joined with the Lucas Oil American Sprint Car Series National Tour as the series presenting sponsor in 2018.
“My employees are very much motor-heads and they go to American Sprint Car Series events, and people who use our products are involved in racing with the American Sprint Car Series, so because of that, we decided to get into it because it was a good proving ground,” commented Sawblade.com Owner and CEO, Chris Luke.
Taking the place of MAVTV, which remains as a Team Lucas supporter of the American Sprint Car Series with 13 dates of racing to show in 2018, the addition of SawBlade.com will also see heavy involvement with the series broadcasts.
Elaborating on his early dealing with ASCS Teams, Chris continued, “We were able to bring products to the track, get them into people’s hands, and get honest feedback on our products but we actually found it was some of the greatest people we’ve ever worked with so we’ve just continued to expand.”
On top of supporting the National Tour of the American Sprint Car Series, the company is also very focused on the fan experience with product giveaways slated for nearly every National Tour event in 2018. Information on the giveaways will be posted to American Sprint Car Series social media as well as in email news blasts as the races come into focus.
“This is a huge deal for us with the American Sprint Car Series,” said Chris. “We’ll be around a long time.”
Cary Berry-Smith Set To Lead ASCS Frontier Region In 2018
The sixth season of racing is on the horizon for the Brodix ASCS Frontier Region with the series’ first female Competition Director taking charge for a lineup of 26 confirmed dates across Montana, South Dakota, and Wyoming with three awaiting confirmation.
Cary Berry-Smith, who has been involved in Motorsports for nearly a decade in aspects ranging from driver, publicist, and promoter has taken on the role of Competition Director. This marks the first time a woman has taken charge full-time of an ASCS sanctioned series.
“The simple answer is that I’m really excited to get this opportunity,” commented Berry-Smith, who is the Supervisor of Student Media at the University of Wyoming when she’s not at the races. “I really think dirt track racing in this region has a lot of potential; especially Sprint Cars. Their dynamics just make them so exciting, and that’s something that we can really use to expand to a wider variety of fan.”
On being the first woman to head an ASCS sanctioned series, Cary was very clear that she looks at it all very simple; if you give respect, you’ll get respect, “The fact that I’m a woman doesn’t change the fact that we are there to put on a quality show. I’m not going to treat them any different, and I don’t expect to be treated differently. They know what’s expected and they know the rules.”
Kicking off the first of 18 races in the state of Montana on May 11 and 12 at Billings Motorsports Park, the three-eighths-mile oval will see a half-dozen races including the season-ending weekend on September 14 and 15. Electric City Speedway in Great Falls, Mont. follows with their first of seven events on May 18 and 19. The third Montana oval and the only one with a Lucas Oil American Sprint Car Series National Tour presented by Sawblade.com event in 2018, Gallatin Speedway goes green on June 8 with four more dates in addition too.
Filling in the remaining eight races include six Wyoming events with four at Sweetwater Speedway in Rock Springs, Wy. along with two dates at Gillette Thunder Speedway in Gillette, Wy. With two nights in South Dakota, the big half-mile Black Hills Speedway will see action on June 1 and July 27.
