LFR Northeast Now Part Of LFR Enterprises

Story By: NEALIE STUFFLET / LFR ENTERPRISES – SHREWSBURY, MA – LFR Enterprises, owned by Rob Fuller, has acquired LFR Northeast which was previously operated by Bob Charland.

Fuller will take over the Northeast region for modified distribution and sales for LFR Enterprises. Charland will no longer be selling parts to the racing industry.

“Rob and I had an agreement that if I ever wanted to change direction that he would step up and take over,” said Charland. “Rob has a very unique product line that really requires a vast knowledge of this industry which he has, so this really makes sense not only for me, but the customers as well.”

LFR specializes in the state-of-the-art design, engineering and distribution of pavement modifieds. Fuller and his LFR Enterprises team will service all the New England racers, not just the LFR customer base.

“With my focus back in the Northeast, I really look forward to making the Southern racing technology readily available in this region,” said Fuller.

To expand its service in the Northeast, LFR is constructing a new 23,000 square-foot facility for operations out of West Boylston, Mass. The state-of-the-art facility will include pull down rigs, shock dynos, and a complete inventory of all the highest quality components available.

The new facility will also serve as the shop to a pair of LFR house cars. The No. 15 NASCAR Whelen Modified Tour team will be based there along with a LFR SK modified house car. Both cars will be available to lease, but will be focused on the R&D of LFR products.

“I really enjoy when a driver sits in a LFR car for the first time and the way they describe how the car feels and turns,” said Fuller. “These house cars will provide an opportunity for not only a driver getting seat time in a LFR car but also the opportunity to work with myself and the equipment we have here.”

Fuller turned the industry on its head in 2015 with the development and success of the LFR Gen One chassis, an innovative design for the modified racing industry. The LFR Chassis set qualifying records and won three NASCAR championships with Doug Coby and Burt Myers.

“My goal is to continue the development of the LFR Modified Chassis,” said Fuller. “The LFR Gen One design has proved to be extremely safe and a solid, basic design that I knew would be better than the competition as soon as it hit the track. Now that we have our base set, there are several changes that I would like to work on to advance our designs for an even more innovative product.”

“The future of LFR will continue to be Northeast open wheel modifieds,” said Fuller. “We are in a great place with the location and direction of the LFR brand. We have a clear plan moving forward and are excited to debut a new design chassis in 2017 that will keep the competition on their heels like we have been. The LFR brand will continue to evolve and keep its reputation as the most technologically advanced Modified available.”